• 22.4m Billings
  • 14 Staff
  • Central Sandton, Johannesburg
  • Founded 1993
  • Joined Local Planet 2016

Founded by CEO Rob Smuts in 1993, RMS Media is a future-fit, media-agnostic, and channel-neutral agency offering a full range of media services and a complete spectrum of communication solutions. We are a well-established and competitive media resource.​

In an era of media specialisation, we distinguish ourselves by building strong relationships with both our blue-chip clients and media outlets. Developing and maintaining healthy, mutually respectful relationships is deeply embedded in our DNA.​

We excel in planning and buying both offline and online media across the entire media landscape, including traditional ATL and new digital platforms. Our deep understanding of local and regional media nuances allows us to create and implement our distinctive ‘Innovative Communication Solutions,’ delivering exceptional results beyond South Africa and into the broader Sub-Saharan region.

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Frequently Asked Questions

Local Planet is a global media agency network formed by leading independent, privately owned media agencies from across the globe.

Local Planet is present in 137 markets and manages more than $16 bn investment for our clients.

Local Planet is the largest privately owned media agency network. The network is wholly owned by its agencies and management via a joint shareholding model, so we do things differently from the traditional holding companies.

We want to right the wrongs of international media. We want to better serve certain international advertisers whose needs are not well met by Holding Companies as they aren’t the largest advertiser in their category nor a top ten client.

We have 50 senior and experienced international members in our Global team, consisting of Global Leaders for: Client Management, Digital, Data, Trading, Strategy, Innovation and Growth.
We have regional Leaders in: EMEA, NA, LATAM and APAC, and Network Directors in 35 key markets.