Global Solutions Begin Locally

Our unique local-first model, empowers industry-leading entrepreneurs in each market.

A relentless focus on client success, with genuine involvement from senior leadership, we deliver global media solutions at a pace where traditional holding companies struggle to keep up.

Balanced with local market insights, we create innovative solutions globally.

Our unique local-first model, empowers industry-leading entrepreneurs in each market.

With relentless focus on client success, and genuine involvement from senior leadership, we deliver global media solutions at a pace where traditional holding companies struggle to keep up.

Balanced with local market insights, we create innovative solutions on a global scale.

Global Scale
Local Impact

Our Founding Principles

TRANSPARENCY &
HONESTY

We are committed to building agile and genuine partnerships with our clients based on integrity, trust and results.​

CHALLENGER
MINDSET

A relentless focus on client success, delivering media solutions at a pace where traditional holding companies struggle to keep up.​

PERSONALLY
INVESTED

We have 50 senior, experienced members in our global team, regional & network directors in 35 key markets & 12,000 experts worldwide.

ENGAGED
LEADERSHIP

Our genuine senior leadership involvement in all aspects of the client’s business ensures they are directly accountable for delivering results.​

WIN LOCALLY,
WIN GLOBALLY

Our deep local market understanding, drives our consistent approach to planning communications and media across the world.​

RELENTLESS
INNOVATION

We challenge industry conventions. Our operating model & focus on client success, drives us to continually evolve our offering.​

Having worked with the holding companies, I did not want to be the last client that an agency thinks about on a Friday afternoon.

We chose Local Planet because their service model delivers what we need.

Bernadette Kennedy
Graff Global CMO

Our Global Network

We exploit the dynamism that exists between local and global.

We challenge current industry conventions. Our network ensures all clients receive the best service & results.

Need a consistent global approach? Browse our local markets using the map.

We exploit the dynamism that exists between local and global.

We challenge industry conventions. Our network ensures all clients receive the best service & results.

Need a consistent global approach? Browse our local markets using the map below.

Our Teams

We have teams in 137 markets, and support our clients wherever they are in an individual market, across multi-markets and at a global level.

Partner With Us

Are you looking for a partner that is just as passionate about your business growth as you are?

Find out how our unique structure makes us the perfect choice.

Our Company

Frequently Asked Questions

Local Planet is a global media agency network formed by leading independent, privately owned media agencies from across the globe.

Local Planet is present in 137 markets and manages more than $16 bn investment for our clients.

Local Planet is the largest privately owned media agency network. The network is wholly owned by its agencies and management via a joint shareholding model, so we do things differently from the traditional holding companies.

We want to right the wrongs of international media. We want to better serve certain international advertisers whose needs are not well met by Holding Companies as they aren’t the largest advertiser in their category nor a top ten client.

We have 50 senior and experienced international members in our Global team, consisting of Global Leaders for: Client Management, Digital, Data, Trading, Strategy, Innovation and Growth.
We have regional Leaders in: EMEA, NA, LATAM and APAC, and Network Directors in 35 key markets.