Media

We deliver full funnel communications planning, enabling our clients’ budgets to punch above their weight and maximise ROI.

We build our plans ‘Local-Up’, as we believe that every international media, marketing and communications battle is won on the ground.

Brands and media platforms may be Global but business and people are Local.

Local Planet Value Retail
Bicester Village Collection

Bicester Village Collection

Finding the audiences that count

The Villages, present in 6 countries across Europe, (UK, Spain, Germany, Italy, Ireland & Belgium), had increasingly positioned themselves as providing a premium shopping experience.

In their quest to support that premium positioning, we were asked to help them identify and then drive those wealthier customers into store where we would then assess their cost per store visit (eCPSV). 

Although we use traditional channels to build brand awareness, more than 50% of the budgets for the Villages are digital. We used that digital spend to accurately identify and drive the more affluent audiences into the physical villages and measured the improvement in Cost Per Store Visit (eCPSV). We also targeted source markets such as Dubai, where we identified travel behaviours alongside propensity to luxury shop, and drove the tourist audience into the properties at their holiday destination.

We measured our eCPSV success using Google’s proprietary metric that they have built for search traffic, and for programmatic, we used Adsquare. Although eCPSV was our ultimate goal, we also monitored all media metrics to ensure each channel was contributing appropriately and fuelled ongoing optimisation. We also used media modeling to assess the impact of traditional and digital channels in order to optimise overall channel mix and budgets between countries.

As a result we successfully & significantly improved the eCPSV in each of the 3 years we have supported the business.​

Specifically, Bicester Village UK, eCPSV £7.05, Fidenza Village IT, eCPSV €8.80 and Kildare Village IRE, €15.57

Local Planet India
Nanhi Kali #EveryGirlMatters

Nanhi Kali #EveryGirlMatters

We were tasked with creating a campaign that had the ability to foster an emotional connection with the audience.

The campaign aimed to increase the support of girls’ education. This was achieved by establishing a level of confidence and credibility towards the cause.   

The unique and trustworthy campaign inspires individuals to undertake philanthropic endeavours and feel as though they are part of a greater positive change within the global landscape.

This campaign has seen the successful implementation of a philanthropic event, that was used as a social media tag, broadening global outreach. The strategy was made more effective through the use of accurate audience segmentation tools.

A diversified segmentation bucket was used to re-target value customers and increase donations. We used a multi layered execution strategy, including social media services and other video streaming platforms. During the campaign we identified a key market segment which we targeted in the second stage of the strategic execution.

The campaign delivered more than 345m impressions across video and social media, garnering in excess of ₹80m through donation.

Local Planet Media
Graff

Graff

Raising awareness of the brand through innovation with a long-term legacy partner

For over half a century, the House of Graff has remained unwavering in its commitment to designing and crafting magnificent pieces of timeless jewellery.

Generations of the Graff family have employed their expertise and experience, personally selecting every stone and – uniquely among diamond houses – presiding over every step of its journey. No stage is bypassed. No shortcuts are taken. Only perfection matters.

They are the ultimate luxury brand, but are still a bit of a well-kept secret.

With the objective being to elevate brand awareness for Graff, positioning it as the defining luxury brand for the Financial Times' affluent and discerning readership, we partnered with the publisher to deliver an multi-layered partnership for Graff centred on creating Incomparable Media Moments while unlocking significant added value.

Aimed at HNWI audience, by committing upfront, we secured new and impactful formats, ensuring a fully connected print and digital experience throughout the year to maximise brand visibility.

The focus was on innovative formats, specifically through which we debuted a Cover Wrap, Custom Content for High Jewellery, The making of a masterpiece and What makes a legendary stone, was consistent with our leadership positioning and we also invested in New Issues (HTSI).

This was executed in the UK with a halo effect in the USA, FR & CH

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Our Company

Frequently Asked Questions

Local Planet is a global media agency network formed by leading independent, privately owned media agencies from across the globe.

Local Planet is present in 137 markets and manages more than $16 bn investment for our clients.

Local Planet is the largest privately owned media agency network. The network is wholly owned by its agencies and management via a joint shareholding model, so we do things differently from the traditional holding companies.

We want to right the wrongs of international media. We want to better serve certain international advertisers whose needs are not well met by Holding Companies as they aren’t the largest advertiser in their category nor a top ten client.

We have 50 senior and experienced international members in our Global team, consisting of Global Leaders for: Client Management, Digital, Data, Trading, Strategy, Innovation and Growth.
We have regional Leaders in: EMEA, NA, LATAM and APAC, and Network Directors in 35 key markets.