Founded in 1991 by María Cristina Hermida, MM&P was the first media agency in Puerto Rico, established before the large holding companies set up offices here. We remain fully independent in both mindset and ownership.

As a team of seasoned media professionals, we take pride in our unparalleled level of service. We distinguish ourselves from multinational firms through our creativity, exceptional service, and relentless drive for excellence in everything we do for our clients.

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Frequently Asked Questions

Local Planet is a global media agency network formed by leading independent, privately owned media agencies from across the globe.

Local Planet is present in 137 markets and manages more than $16 bn investment for our clients.

Local Planet is the largest privately owned media agency network. The network is wholly owned by its agencies and management via a joint shareholding model, so we do things differently from the traditional holding companies.

We want to right the wrongs of international media. We want to better serve certain international advertisers whose needs are not well met by Holding Companies as they aren’t the largest advertiser in their category nor a top ten client.

We have 50 senior and experienced international members in our Global team, consisting of Global Leaders for: Client Management, Digital, Data, Trading, Strategy, Innovation and Growth.
We have regional Leaders in: EMEA, NA, LATAM and APAC, and Network Directors in 35 key markets.