• 84 Staff
  • Buenos Aires, Montevideo
  • Founded 2004
  • Joined Local Planet 2018

We were born in 2004 and we are proud of being 100% independent. We are a full-service media agency. We make the impossible possible, and this transcends mere words; it embodies our essence. It signifies daring to challenge the norm to achieve remarkable outcomes. Our foundation lies in forging genuine and profound connections among individuals, brands, and ideas, thus empowering the realm of communication.

We seamlessly blend the adaptability of independence with the refined expertise of experience. This essence is encapsulated in our name, ‘Fuego’ in Latin, symbolizing a passion that propels us to effectuate meaningful change.

Today, we are the Argentina’s most successful and largest independent media agency. Top 5 Agency in Argentina by RECMA and #1 NPS Score of the market by SCOPEN.

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Frequently Asked Questions

Local Planet is a global media agency network formed by leading independent, privately owned media agencies from across the globe.

Local Planet is present in 137 markets and manages more than $16 bn investment for our clients.

Local Planet is the largest privately owned media agency network. The network is wholly owned by its agencies and management via a joint shareholding model, so we do things differently from the traditional holding companies.

We want to right the wrongs of international media. We want to better serve certain international advertisers whose needs are not well met by Holding Companies as they aren’t the largest advertiser in their category nor a top ten client.

We have 50 senior and experienced international members in our Global team, consisting of Global Leaders for: Client Management, Digital, Data, Trading, Strategy, Innovation and Growth.
We have regional Leaders in: EMEA, NA, LATAM and APAC, and Network Directors in 35 key markets.