At Effective Media, we pride ourselves on being the most agile, efficient, and independent agency in Mexico, providing close, personalised attention to our clients with global expertise and local agility.

Being part of the largest global network of independent media agencies allows us to integrate the best ideas and cutting-edge technology from around the world with our local expertise and exceptional service standards.

What sets us apart is our commitment to several key principles. We offer a trust-based partnership with personalised attention from our leadership team, ensuring a deep understanding of your business and its needs. Our serious agility allows us to anticipate changes and execute with both speed and excellence. We deliver true omnichannel strategies by aligning with your brand’s ambitions and consumer needs, deploying them seamlessly across all channels. Additionally, we bring to Mexico the forefront of the best practices and innovations from leading agencies around the world.

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Frequently Asked Questions

Local Planet is a global media agency network formed by leading independent, privately owned media agencies from across the globe.

Local Planet is present in 137 markets and manages more than $16 bn investment for our clients.

Local Planet is the largest privately owned media agency network. The network is wholly owned by its agencies and management via a joint shareholding model, so we do things differently from the traditional holding companies.

We want to right the wrongs of international media. We want to better serve certain international advertisers whose needs are not well met by Holding Companies as they aren’t the largest advertiser in their category nor a top ten client.

We have 50 senior and experienced international members in our Global team, consisting of Global Leaders for: Client Management, Digital, Data, Trading, Strategy, Innovation and Growth.
We have regional Leaders in: EMEA, NA, LATAM and APAC, and Network Directors in 35 key markets.