- 400m Billings
- 100 Staff
- Turin, Milan
- Founded 1982
- Joined Local Planet 2016
Founded in1982 by the Armando Testa creative group, Media Italia is the first and largest media agency in Italy. As specialists in all media, we have a strong and growing digital competence, continuously developing our expertise to deliver the best integrated and cross-channel planning strategies for our clients.
We pride ourselves on our independence and entrepreneurial approach, believing that mutual transparency and trust are fundamental to our DNA. These values form the foundation of our relationships with our clients.
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Frequently Asked Questions
Local Planet is a global media agency network formed by leading independent, privately owned media agencies from across the globe.
Local Planet is present in 137 markets and manages more than $16 bn investment for our clients.
Local Planet is the largest privately owned media agency network. The network is wholly owned by its agencies and management via a joint shareholding model, so we do things differently from the traditional holding companies.
We want to right the wrongs of international media. We want to better serve certain international advertisers whose needs are not well met by Holding Companies as they aren’t the largest advertiser in their category nor a top ten client.
We have 50 senior and experienced international members in our Global team, consisting of Global Leaders for: Client Management, Digital, Data, Trading, Strategy, Innovation and Growth.
We have regional Leaders in: EMEA, NA, LATAM and APAC, and Network Directors in 35 key markets.
We have regional Leaders in: EMEA, NA, LATAM and APAC, and Network Directors in 35 key markets.
