- 538k Billings
- 7 Staff
- Athens
- Founded 2017
- Joined Local Planet 2018
221 Media was founded in 2017. We believe that we are able to effectively and efficiently pivot strategies and tactics in response to changing market conditions, thanks to our flexibility, speed and use of technology. This enables us to act as great business partners as we can respond quickly to new challenges and growth opportunities by applying our local expertise and experience.
In a market characterised by fragmentation in terms of channels and consolidation in terms of agencies, we are a boutique media agency that can also play a consultancy role for our clients.
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Frequently Asked Questions
Local Planet is a global media agency network formed by leading independent, privately owned media agencies from across the globe.
Local Planet is present in 137 markets and manages more than $16 bn investment for our clients.
Local Planet is the largest privately owned media agency network. The network is wholly owned by its agencies and management via a joint shareholding model, so we do things differently from the traditional holding companies.
We want to right the wrongs of international media. We want to better serve certain international advertisers whose needs are not well met by Holding Companies as they aren’t the largest advertiser in their category nor a top ten client.
We have 50 senior and experienced international members in our Global team, consisting of Global Leaders for: Client Management, Digital, Data, Trading, Strategy, Innovation and Growth.
We have regional Leaders in: EMEA, NA, LATAM and APAC, and Network Directors in 35 key markets.
We have regional Leaders in: EMEA, NA, LATAM and APAC, and Network Directors in 35 key markets.
