• 914m Billings
  • 230 Staff
  • Paris, Lyon
  • Founded 1994
  • Joined Local Planet 2016

Founded in 1994 by Florian Grill, who brought expertise from HEC and Figaro, along with a deep passion for French Rugby, the CoSpirit group has grown into a leading agency under his leadership.

We began by building our services at the local level, focusing on retail advertisers. Our expertise started with leaflet distribution, expanded to directional OOH, and evolved into geomarketing analysis, ultimately leading to comprehensive local and national multi-media activations.

Our mission and vision center on understanding and integrating territorial specificities into every aspect of our strategies. We pride ourselves on handling 360° problematics, from offline to online, and from local to national, offering a unique, insightful partnership with our advertisers

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Frequently Asked Questions

Local Planet is a global media agency network formed by leading independent, privately owned media agencies from across the globe.

Local Planet is present in 137 markets and manages more than $16 bn investment for our clients.

Local Planet is the largest privately owned media agency network. The network is wholly owned by its agencies and management via a joint shareholding model, so we do things differently from the traditional holding companies.

We want to right the wrongs of international media. We want to better serve certain international advertisers whose needs are not well met by Holding Companies as they aren’t the largest advertiser in their category nor a top ten client.

We have 50 senior and experienced international members in our Global team, consisting of Global Leaders for: Client Management, Digital, Data, Trading, Strategy, Innovation and Growth.
We have regional Leaders in: EMEA, NA, LATAM and APAC, and Network Directors in 35 key markets.