Technology

At Local Planet, technology isn’t just a tool; it’s the engine driving our consistent success across diverse markets.

With a steadfast commitment to innovation, we harness cutting-edge technologies to deliver unparalleled results for our clients worldwide.

Technology is not a trend, it is the cornerstone of our global strategy, empowering us to be consistent leaders in a rapidly evolving digital landscape.

Local Planet – MS
Local Planet Digital – Universidad Europea

Local Planet Digital – Universidad Europea

Breakthrough results: 20% more qualified leads for Universidad Europea (UE)

Universidad Europea is one of Europe’s leading private universities with over 16,000 students representing more than 100 nationalities.​

As with all universities, competition to secure student enrolment is fierce and the challenge for UE was to optimize their sign-up programme.​

Based on the insight that students typically do not make the decision of which college to attend overnight, UE struggled with the fact that major marketing platforms today don’t keep records of those users who have shown interest for more than 90 days (maximum). As such, optimizing CPA can be extremely challenging, due to the long-tail nature of the university enrolment cycle. So we decided to address this head on.

AI modelling was employed to forecast the leads with the highest likelihood of converting into enrolments, by integrating online and offline events. The new model powered online campaigns and streamlined all call-centre prioritization.

This has led to breakthrough results for the brand.​
47% lower CPA​
23% higher ROAS​
20% more qualified leads​
80% more enrolments

Local Planet – MS
Local Planet Digital – Verisure

Local Planet Digital – Verisure

Boosting Sales Growth and Efficiency: Verisure’s Success Story with AI-Powered Advertising

Verisure is the second largest home alarm provider in the world, trading as Verisure in most of the countries they operate, and as Securitas Direct in Spain and Portugal. The company has more than 4.7 million customers in 17 countries across Europe and Latin America. ​

Despite increasing turnover year on year, Verisure IT wanted to generate additional efficiencies by focusing on qualified leads that deliver long term profitability.

Existing campaigns had already been highly optimised, so this required a careful review of the most sensitive areas in terms of efficiency. Having analysed the existing data in terms of quality and volume, Making Science proposed the use of their artificial intelligence (AI) technology developed in-house: Gauss Smart Advertising.

Predictive models capable of anticipating the future value of the leads registered on the web, were used to make the whole process of acquiring new customers more efficient. This was done by making real-time predications of the propensity to install, the last step in their business model and therefore, most closely linked with turnover. The test was carried out in Italy, in campaigns for alarms in Search Ads. To evaluate the results objectively, an AB test was conducted with Gauss Smart Advertising creating a test group and a control group formed from ongoing campaigns. ​ The test group was asked to optimise predicted return of ads spend and the control group was asked to optimise cost per acquisition.

The results show an excellent achievement, as we managed to improve installations by 8.3% and reduce CPI by 27%​

+8.3% Installations (Test vs Control)
-27% CPI

We Have Invested In, & Developed A Global AI-Driven Audience Platform.

We see data as scattered puzzle pieces, each representing fragmented bits of consumer information—demographics, psychographics, buying behaviour, media consumption, and more. On their own, these pieces offer incomplete insights, making it difficult for advertisers to understand their audience fully.

Blu solves this by bringing all the pieces together into a centralized, unified platform, integrating first-party data with consented external data sources, to create a comprehensive view of the consumer that can be manipulated into custom, actionable audience.

Powered by AI and machine learning, Blu delivers predictive insights that help advertisers reach the right consumers at the right time. Whether you’re engaging customers through digital, social, or programmatic channels, Blu ensures that your campaigns are personalized, effective, and privacy-compliant.

Future Proofed

Based on a cookie-less infrastructure

Privacy First

Built on best-in-class data clean room technology

Precision Marketing

Granular access to addressable consented data

 

  • Long & short-term contribution

  • Historical & future view scenario

  • Campaign & vendor level

  • Offline & online media view

  • Business Impact of the media

Generating Synthetic Audiences, Journey and Attribution

AIOS is an advanced AI-driven Marketing Mix Modelling (MMM) platform that overcomes the limitations of traditional MMM approaches by utilizing synthetic data instead of relying on fragmented and incomplete historical data. Traditional MMMs often struggle with incomplete data sets, long turnaround times, and fragmented insights, which can lead to inaccurate or delayed decision-making.

AIOS solves these challenges by generating high-quality synthetic data, simulating complex market conditions and consumer behaviors to provide faster, more accurate insights. This allows marketers to analyze the effectiveness of their media investments in real time, without being restricted by the limitations of past data. The means you get to results quicker, with more predictive accuracy, and the ability to test and optimize various media strategies at scale.

Ingestion

AIOS crunches campaign, organic, website and social performance of your brand

Analysis

AI generates customer profiles based on data ingested from sociodemographic sources (Equifax, StatsCan etc.).

Journey

A customer journey is generated using AI to determine the most likely path to success

Attribution

A portion of the success, metrics (sales, leads) is given to each step in the customer journey

Our Activation Technology Delivers AI Fuelled Optimisation At Scale

Our proprietary 4D Advanced Contextual platform is a global, privacy-first solution for real-time contextual targeting across all major markets. Integrated seamlessly with leading programmatic buying platforms such as The Trade Desk and Adform, 4D offers unparalleled precision in display, mobile, and video campaigns.

By analyzing text, image, and video content, it enables highly relevant ad placements, ensuring brand safety without relying on cookies or personal identifiers. This advanced integration empowers advertisers to scale contextual targeting across regions with dynamic, real-time insights for optimal results.

Gauss

Gauss is a suite of technology solutions using its very own marketing intelligence engine for better decision making within key processes of your digital marketing strategy. It’s market leading data and AI enables you to be a data-driven organisation.

It makes the incomprehensible understandable by generating a better understanding of what the data means from a greater dimension, makes your data more accessible in real-time and meets all quality and proficiency standards Gauss is totally compliant with data security and privacy regulations.

Today’s cookieless environment forces you to move away from a digital ecosystem where you leverage user data collected by external sources to one where you must rely on your own user data (First Party Data). Gauss can move your business forward faster and more efficiently.

Ad Machina

Multilingual technology, capable of generating hundreds of thousands of ads in an automated way.

The algorithms analyse search behaviour and identify message structures, generating a personalised ad with the best conversion rates for edit search. 

eCommerce Framework

Cloud-based e-commerce platform combining tech with digital marketing strategies

Feed Automation

Automated feed optimisation for Google Shopping ads

Increase Google Shopping Ads quality, optimising budgets & campaign performance

Our Global Campaign Management System

Partner With Us

Are you looking for a partner that is just as passionate about your business growth as you are?

Find out how our unique structure makes us the perfect choice.

Our Company

Frequently Asked Questions

Local Planet is a global media agency network formed by leading independent, privately owned media agencies from across the globe.

Local Planet is present in 137 markets and manages more than $16 bn investment for our clients.

Local Planet is the largest privately owned media agency network. The network is wholly owned by its agencies and management via a joint shareholding model, so we do things differently from the traditional holding companies.

We want to right the wrongs of international media. We want to better serve certain international advertisers whose needs are not well met by Holding Companies as they aren’t the largest advertiser in their category nor a top ten client.

We have 50 senior and experienced international members in our Global team, consisting of Global Leaders for: Client Management, Digital, Data, Trading, Strategy, Innovation and Growth.
We have regional Leaders in: EMEA, NA, LATAM and APAC, and Network Directors in 35 key markets.