Data

Privacy concerns and regulatory landscapes evolve constantly, we stand at the forefront, championing a privacy-first approach to data utilisation.

Our commitment to being future-proofed means we anticipate industry shifts, ensuring our clients stay ahead of the curve in their data journeys.

A dedicated focus on supporting our clients, means we provide not just insights, but actionable strategies built on robust, ethically sourced data.

Local Planet
NetJets

NetJets

Driving awareness amongst the Elite

Founded in 1964, NetJets is the worldwide leader in private aviation specialising in fractional ownership of private business jets.​

With market share largely driven by its US business, our objective was to drive awareness and leads across EMEA to Ultra High Net Worth Individuals (UHNWI – Disposable income $30Million+).

In order to meet our objective, we designed a three pronged approach; we created an integrated model, recommended a data driven marketing approach that capitalised on existing data and undertook a website and call centre analysis to improve lead generation.

We created synergies across their marketing events (PGA, Wimbledon, Monaco GP, etc.) by aligning timings and assets across their offline brand activity (Private airport outdoor ads, FT cover wraps for Monaco, etc.) and their digital activity (both events-led activity like the PGA website ads and performance-driven activity via GDN, Facebook and LinkedIn) to ensure the greatest impact.​​

Social and Google Display Network ads used third-party data to target affluent and high-income individuals, and LinkedIn targeted C-suite audiences exclusively. Retargeting ads were also set up to ensure NetJets capitalised on those who are in-market.​​

A Heatmap analysis was conducted on the ‘Sign up/Enquiries page’ to understand how audiences interacted with the page and made simple improvements to allow them to sign up quicker and easier. Also, calls from NetJets UK call centres were tracked to monitor and start plugging the gap in content development and customer education to improve lead conversion.​​

+28% brand search increase​ (6 markets)​ YOY
+118% sessions YOY​​
+144% paid media leads YOY​

Local Planet Canada
Elections Quebec: Reversing the Trend

Reversing The Trend

A steady decline in provincial voting turnout across Canada in the younger demographic has led to a 20% drop since 1976.

We needed to rejuvenate the voter base by attracting younger people to the polls, without alienating older voters. Due to electoral law, we only had one month to do it.

Faced with this target audience and with this daunting challenge, disruption was necessary to be effective.

We acquired several plots of virtual land to place billboard messages in the metaverse via Sandbox, in order to generate awareness and engagement.

We created a disruptive, integrated approach across TV, social, OOH & earned media. This was designed to get as much cut through as possible in a limited time-frame to influence.

Unprecedented media coverage for a Quebec election and never-before-seen engagement on our social platforms.

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Our Company

Frequently Asked Questions

Local Planet is a global media agency network formed by leading independent, privately owned media agencies from across the globe.

Local Planet is present in 137 markets and manages more than $16 bn investment for our clients.

Local Planet is the largest privately owned media agency network. The network is wholly owned by its agencies and management via a joint shareholding model, so we do things differently from the traditional holding companies.

We want to right the wrongs of international media. We want to better serve certain international advertisers whose needs are not well met by Holding Companies as they aren’t the largest advertiser in their category nor a top ten client.

We have 50 senior and experienced international members in our Global team, consisting of Global Leaders for: Client Management, Digital, Data, Trading, Strategy, Innovation and Growth.
We have regional Leaders in: EMEA, NA, LATAM and APAC, and Network Directors in 35 key markets.