• 150+ Staff
  • Beijing, Shanghai, Shenzhen, Hong Kong
  • Founded 2008
  • Joined Local Planet 2016

As a global socially-led creative agency with unrivaled social media expertise, We Are Social understand social behaviors within online communities, cultures, and subcultures. We help clients reach the right audience in a strategic, relevant, and effective way.

Our offices are located in major cities such as Beijing, Shanghai, Shenzhen, and Hong Kong. We work with a diverse array of clients in the fashion, automotive, travel, electronics, and gaming industries. In 2022, we achieved 50% growth YoY and maintained 90% YoY management retention.

As thought leaders in social and digital communications, we regularly contribute to publishers in the digital, social, tech, and innovation spaces.

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  • 120+ Staff
  • Shanghai
  • Founded 2014
  • Joined Local Planet 2023

ADleading has been consistently ranked as the top 10 most influential agency by ADQUAN and DIGITALING, which are the most authoritative third-party organizations in the field of advertising in China. ADleading has won various top awards in the domestic advertising industry, spanning creative, performance media, social communication and digital projects.

ADleading’s strength is built on its people. More than 60% of the employees have more than 5 years of experience in the industry, and all of the core leadership members are from international and domestic Top 4A agencies. ADleading’s Creative Director DAPAO, is also a top 5 social Influencer in Shanghai, with nearly 6 million followers on TikTok and Little Red.

ADleading also has a wealth of experience in Ecommerce and driving sales for clients. This is fueled by their ability to cultivate influencers in sales-oriented activities as well as their strong creative capabilities. The results are evident in clients such as Blue, Thunderobot, iRobot, Godiva, Burger King and more.

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Local Planet China

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Find out why we have an industry leading staff retention rate.

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Frequently Asked Questions

Local Planet is a global media agency network formed by leading independent, privately owned media agencies from across the globe.

Local Planet is present in 137 markets and manages more than $16 bn investment for our clients.

Local Planet is the largest privately owned media agency network. The network is wholly owned by its agencies and management via a joint shareholding model, so we do things differently from the traditional holding companies.

We want to right the wrongs of international media. We want to better serve certain international advertisers whose needs are not well met by Holding Companies as they aren’t the largest advertiser in their category nor a top ten client.

We have 50 senior and experienced international members in our Global team, consisting of Global Leaders for: Client Management, Digital, Data, Trading, Strategy, Innovation and Growth.
We have regional Leaders in: EMEA, NA, LATAM and APAC, and Network Directors in 35 key markets.