• 84 Staff
  • Buenos Aires, Montevideo
  • Founded 2004
  • Joined Local Planet 2018

Founded in 2004, we are proud to be a 100% independent, full-service media agency. Ignis Media embodies the spirit of making the impossible possible; it’s more than just words—it’s our essence. We dare to challenge the norm to achieve remarkable outcomes, forging genuine and profound connections among individuals, brands, and ideas, thus empowering the realm of communication.

We seamlessly blend the adaptability of independence with the refined expertise of experience. Our name, ‘Fuego,’ which means ‘fire’ in Latin, reflects the passion that drives us to create meaningful change.

Today, we stand as Argentina’s most successful and largest independent media agency, recognized as a Top 5 Agency by RECMA and holding the #1 NPS Score in the market by SCOPEN.

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Frequently Asked Questions

Local Planet is a global media agency network formed by leading independent, privately owned media agencies from across the globe.

Local Planet is present in 137 markets and manages more than $16 bn investment for our clients.

Local Planet is the largest privately owned media agency network. The network is wholly owned by its agencies and management via a joint shareholding model, so we do things differently from the traditional holding companies.

We want to right the wrongs of international media. We want to better serve certain international advertisers whose needs are not well met by Holding Companies as they aren’t the largest advertiser in their category nor a top ten client.

We have 50 senior and experienced international members in our Global team, consisting of Global Leaders for: Client Management, Digital, Data, Trading, Strategy, Innovation and Growth.
We have regional Leaders in: EMEA, NA, LATAM and APAC, and Network Directors in 35 key markets.