• 38.6m Billings
  • 250 Staff
  • 45+ Locations
  • Founded 2008
  • Joined Local Planet 2023

With 45 offices across the African continent, Curiosity Africa stands as a 360° marketing and media agency, made up by a diverse team of 22 nationalities who speak 34 languages. Our Johannesburg and Dubai hubs are the heart of our strategic operations, where innovative ideas and strategies are crafted. In each country, our local offices adapt this strategic work to ensure it resonates at a truly local level.

We believe our people are our greatest asset. Our strength lies in our ability to connect with clients on a personal level while consistently delivering top-tier professional work that meets the highest industry standards. Innovation drives everything we do, and our goal is to become the Africa Agency of Choice in every client interaction. We also develop proprietary research and measurement tools that allow us to guarantee deliverables and ROI across all African countries.

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Frequently Asked Questions

Local Planet is a global media agency network formed by leading independent, privately owned media agencies from across the globe.

Local Planet is present in 137 markets and manages more than $16 bn investment for our clients.

Local Planet is the largest privately owned media agency network. The network is wholly owned by its agencies and management via a joint shareholding model, so we do things differently from the traditional holding companies.

We want to right the wrongs of international media. We want to better serve certain international advertisers whose needs are not well met by Holding Companies as they aren’t the largest advertiser in their category nor a top ten client.

We have 50 senior and experienced international members in our Global team, consisting of Global Leaders for: Client Management, Digital, Data, Trading, Strategy, Innovation and Growth.
We have regional Leaders in: EMEA, NA, LATAM and APAC, and Network Directors in 35 key markets.