As the first media boutique in Peru, Reset was established nearly 11 years ago as an evolutionary model in media services.

We believe that the success of a client’s goals hinges on our integrated teams, who are fully involved in every step of the process and dedicated to achieving efficiency. Our entrepreneurial culture enables us to challenge the status quo, collaborating with clients as partners to create campaigns that are truly tailored to their individual needs.

Our approach is grounded in a deep understanding of target audiences that goes beyond traditional demographic definitions. We participate strategically throughout the campaign, from inception to execution, with 360° media plans central to our practice. This focus ensures we deliver results for branding, performance, and e-commerce campaigns.

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Frequently Asked Questions

Local Planet is a global media agency network formed by leading independent, privately owned media agencies from across the globe.

Local Planet is present in 137 markets and manages more than $16 bn investment for our clients.

Local Planet is the largest privately owned media agency network. The network is wholly owned by its agencies and management via a joint shareholding model, so we do things differently from the traditional holding companies.

We want to right the wrongs of international media. We want to better serve certain international advertisers whose needs are not well met by Holding Companies as they aren’t the largest advertiser in their category nor a top ten client.

We have 50 senior and experienced international members in our Global team, consisting of Global Leaders for: Client Management, Digital, Data, Trading, Strategy, Innovation and Growth.
We have regional Leaders in: EMEA, NA, LATAM and APAC, and Network Directors in 35 key markets.