Influencer marketing in Indonesia has been on the rise in recent years, especially for beauty, food, and beverage brands. According to a recent survey, around 26% of Indonesian brands run influencer campaigns once a month. Audience reactions to influencer campaigns have been favourable, with ~68% of Indonesian consumers having purchased an item or product endorsed by an influencer. Take a look at this Statista article for more details. Do you have the right influencer strategy for the Indonesian market?
… around 26% of Indonesian brands run influencer campaigns once a month.