Marc Pritchard is a marketing legend, so everything he says is worth paying attention to (whether you agree or not).
His piece is effectively about finding “moments” that can fuel growth everyday is not new, but it is beautifully and simply articulated in a way that should provide fuel for anyone who wants to create great work.
At Local Planet we believe that media is fundamentally local, and therefore the only build I would propose to mr Pritchard’s piece is that those moments you are looking for are also “local”. Streaming TV varies in maturity on every market, Facebook, although a global platform, is consumed and activated on differently in every country, cultural product consumption habits vary dramatically from city to city, never mind across countries.
So as you are absorbing this growth mindset, just add a layer of “local” to every lens you apply to your thinking!
By David Jowett – Chief Client Officer
Read Marc’s article here!